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JOB OVERVIEW:
The Senior Analyst, Conversion Specialist and Lead Reporting will be responsible for optimizing omnichannel marketing campaigns and the lead generation center of excellence. In this role you will help plan and enhance marketing campaigns across all paid and organic media channels. This role will work closely with cross functional teams to help inform campaign targets, evaluate investment efficiency, provide input on targeting and audience strategies, as well as track and monitor lead performance and optimize marketing a sales lead handoff.
KEY RESPONSIBILITIES:
Responsible for analyzing and optimizing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports.
Responsible for tracking, reporting and analyzing lead funnels, lead revenue and development/automation of regular reports through Salesforce.com
Analyzes external and internal customer data using spreadsheet (Excel) models, web analytics tools (Google/Marketo), statistical analysis tools, and campaign management software tools.
Evaluates customers' online behavior and provide insights and recommendations for further enhancements to the guest experience.
Analyzes A/B and Multi-variate tests, communicate results and provide recommendations.
Creates PowerPoint presentations to provide market and consumer insights to other marketing and sales departments.
SCOPE:
Senior level professional; knowledge and full understanding of one or more disciplines and good knowledge of organization, processes and customers. Good judgment, strong analytical ability, evaluation, originality and ingenuity required to perform tasks. Know and apply the fundamental concepts, practices, and procedures of a particular field. Resolve issues and assignments in creative ways. Some assignments may be broad in nature. May serve as a resource to others to resolve complex problems and issues. May take on project co-lead role as required.
COMPLEXITY:
Work on problems of diverse scope and moderate impact where analysis of data requires a review of a variety of factors. Use best practices and knowledge of business strategy to solve complex problems; recommend solutions to business challenges. Demonstrate good judgment in selecting methods and techniques for obtaining solutions. Network with senior internal and external personnel in own area of expertise.
SUPERVISION:
Receive minimal instruction on day-to-day work and general instruction on new projects or assignments. May act as a resource to provide informal guidance for TSMs with less experience. Assignments can be broad in nature.
MINIMUMWORK EXPERIENCE:
Typically 5 to 7 or more years of increasing responsibility in terms of any applicable professional experience.
PREFERRED EDUCATION:
Typically a Bachelor's Degree or global equivalent in related discipline. Master's degree or global equivalent a plus. May hold one or more industry certifications; professional certification may be required to advance.
GENERAL SKILLS &COMPETENCIES:
High proficiency with tools, systems, and procedures
Good planning/organizational skills and techniques
Good decision making, analysis and problem solving skills with ability to multi-task
Strong verbal and written communication skills
Good presentation and public speaking skills
Good interpersonal skills
Good conflict resolution skills and ability to deliver difficult messages
Ability to build partnerships at all levels within the company, begin to build partnerships externally
Resolve complex issues in effective ways
SPECIFIC KNOWLEDGE & SKILLS:
Minimum of 5+ years' experience in digital marketing
Strong organization skills and ability to manage multiple projects and work with multiple business partners.
Working knowledge of Excel, Salesforce.com and Tableau
Track record of using data and insights to drive change and implement new initiatives
Strong communication skills, ability to clearly articulate insights to a wide range of audiences.
Knowledge of the cross-channel and cross-platform marketing and media landscape and experience evolving analytics and measurement capabilities strongly preferred.
Intellectual curiosity, flexibility, and high attention to detail
PERFORMANCE REQUIREMENTS:
Typically, to advance to a new job level, TSMs must demonstrate professional behavior and should consistently be at the high-end of meets expectations or consistently exceed expectations.
TRAVEL / PHYSICAL DEMANDS:
Travel typically less than 10%. Office environment. No special physical demands required.
The posted range for this position is $71,993 to $125,987 which is the expected starting base salary range for an employee who is new to the role to fully proficient in the role. Many factors go into determining employee pay within the posted range including prior experience, current skills, location/labor market, internal equity, etc.
This position is eligible for a [bonus/incentive] not reflected in the posted range.
Other benefits available include: Medical, Dental and Vision Coverage, 401K Plan with Company Match, PTO [or sick leave if applicable], Paid Parental Leave, Income Protection, Work Life Assistance Program, Flexible Spending Accounts, Educational Benefits, Worldwide Scholarship Program and Volunteer Opportunities.
Henry Schein, Inc.is an Equal Employment Opportunity Employer and does not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status.
For more information about career opportunities at Henry Schein, please visit our website at: www.henryschein.com/careers